Terms of Service

1. Agreement and operator

These terms are an agreement between you and Mackenzie Millward, a sole trader trading as Millwards Studio, whose business address is 698 Harvey Road, Derby, DE24 0EG, United Kingdom (“we,” “us,” or “our”).

By creating an account, starting a trial, purchasing Pro, or otherwise using the service, you agree to these terms and acknowledge our Privacy Notice. If you use the service for an organisation, you confirm that you have authority to bind it.

You must be at least 18 and legally able to enter this agreement. We do not offer accounts to anyone under 18, and parental or guardian consent does not make an under-18 user eligible.

Paid Pro subscriptions are currently offered only to customers resident in the United Kingdom who provide a valid UK billing address and UK customer address at checkout. We do not ship physical goods; the second address is collected solely to enforce current UK availability. Do not start a Pro subscription if you do not meet these requirements.

2. What the service does

Millwards Studio lets you load video, choose a segment and format, add captions, and export the result. It also provides browser-local project settings, brand defaults, a content planner with calendar export, and a performance workspace for figures you enter manually. These workspace tools are organisational aids rather than automatic platform scheduling or independently verified analytics. Free exports are browser-rendered 720p WebM files with a Millwards Studio watermark. Pro adds protected server-rendered 1080p MP4 exports without that watermark, plus private server-side transcription drafts, transcript-based highlight suggestions, and subject-following crop suggestions. A verified customer can deliberately choose Save project to keep a source and its edit settings in private account storage and continue later. Opening or editing a local file does not upload it. A verified customer's direct-file URL import passes temporarily through our private server for retrieval and validation. Unsaved sources are also uploaded temporarily when you request a Pro render or AI analysis.

Free currently includes 1 GiB of total saved-project storage and Pro includes 5 GiB, with a maximum source file of 1 GiB and up to 50 saved projects per account. These limits are aggregate service allowances, not a promise that every device or source will be able to upload the maximum. Deleting a saved project frees its allowance. If Pro ends while your stored use is above the Free allowance, you can still open or delete existing saved projects, but cannot upload another source until use is within your current allowance. We may apply the capacity and fair-use controls described in these terms.

TikTok Direct Post is currently limited to TikTok-approved Sandbox target accounts for integration testing and review. Sandbox posts use private “Only me” visibility and are not part of the general customer offer until TikTok approves production access. Direct Instagram and YouTube publishing also remain unavailable pending their separate setup and reviews. Where connected publishing is available, you choose whether to connect the account and must expressly confirm every publishing action. We will not silently publish, and you can disconnect a platform or follow our Data Deletion Instructions.

Browser, device, codec, source-host, file-size, duration, available-memory, storage, and render-capacity restrictions can affect imports and exports. A Free browser export may not be accepted by every social platform. You are responsible for checking the finished file before publishing it.

We may improve, replace, limit, or discontinue features. If a material change adversely affects a paid subscription, we will provide notice or a remedy where required.

3. Accounts and security

Provide accurate information and keep it current. You are responsible for activity under your account and for protecting passwords, login links, and devices. Notify support@millwards.website promptly if you suspect unauthorised access.

You may not share, sell, or transfer an individual account, create accounts to evade restrictions, or use another person’s account without permission. We may require email verification or other reasonable checks to protect accounts and payments.

4. Trial, price, renewal, and cancellation

Pro access starts as soon as Stripe confirms checkout. By selecting the checkout control that requests immediate access, you expressly ask us to begin supplying Pro during your 14-day consumer cancellation period. Starting the service immediately does not remove the cancellation and refund rights described below and in our Refund and Cancellation Policy.

After the trial, Stripe charges the payment method on file £12 total each month until you cancel. No VAT or other tax is currently added to that amount. Billing dates can shift for short months, retries, or changes permitted by Stripe. You authorise recurring charges on this basis.

Cancel before the displayed trial end to avoid the first subscription charge. After paid service begins, you may cancel through the customer billing portal or by contacting support. Cancellation stops future renewal; Pro normally remains available until the end of the paid billing period. Deleting the app, clearing browser data, or not using the service does not by itself cancel billing.

If you are a consumer, you may cancel your first Pro contract within 14 days after it is made. Cancelling during the seven-day trial prevents the first charge. If the first £12 charge has already been taken and you cancel during that original 14-day period, we will refund it in full. We do not deduct an amount for Pro used during that period under this policy. A model cancellation form is provided in the Refund and Cancellation Policy, although you may use any clear statement instead.

We will give advance notice of price changes where required. A changed price applies no earlier than a future renewal, with any choices required by law. Refund eligibility is explained in our Refund and Cancellation Policy.

Trial eligibility is limited to one introductory trial per Millwards Studio account. Creating or using additional accounts to obtain repeated trials is not permitted. The seven-day trial includes 15 AI source minutes and each paid monthly billing period includes 60 AI source minutes. One successfully analysed source minute uses one AI source minute and covers transcription, highlight suggestions, and subject-following crop suggestions together. Failed analysis does not consume the allowance. Unused minutes do not roll over, have no cash value, and expire when the relevant trial, billing period, or Pro access ends. Displayed plan and technical limits may be enforced to prevent excessive cost or abuse.

5. Your videos and output

You retain ownership of your videos, captions, branding, AI-assisted drafts and suggestions, and other content. You grant us only the limited rights needed to operate features you request—for example, storing and returning a project you deliberately save, processing a video for a requested Pro export or AI analysis, or handling material you send to support.

You confirm that you own your content or have all permissions needed to upload, edit, download, and publish it, including rights relating to copyright, music, performers, privacy, publicity, trademarks, and platform rules. The service does not give you rights to third-party videos merely because a URL can be imported.

You are responsible for reviewing exports and social copy for accuracy, suitability, rights clearance, disclosures, and platform compliance before publishing.

If connected-account publishing is made available and you use it, the relevant third-party platform terms and policies also apply. In particular, using a YouTube integration is subject to the YouTube Terms of Service. You remain responsible for choosing the destination, title or caption, visibility, audience and commercial-content settings, completing required disclosures, and making the final publish decision.

6. Acceptable use

You must not use the service to:

• break the law, violate another person’s rights, or create or distribute unlawful or abusive material;
• exploit children, facilitate harassment, impersonation, fraud, malware, or deceptive manipulation;
• probe, disrupt, overload, reverse engineer, or bypass security, billing, rate limits, watermarks, or access controls, except where law expressly permits;
• automate access in a way not authorised by us, resell the service, or use it to build a competing model or service; or
• upload secrets, highly sensitive personal information, or content you are not authorised to process.

We do not routinely inspect videos processed only in your browser, deliberately saved to private account storage, or temporarily uploaded for a requested Pro render or AI analysis. Uploaded media is automatically validated and processed. Do not save or analyse secrets, confidential or highly sensitive personal information, children’s personal information, or material you are not authorised to process. If we reasonably believe an account or request breaches these terms or creates a legal, security, or abuse risk, we may block the request, restrict the affected feature, or suspend or terminate the account. We will act proportionately and, where lawful and practicable, explain the reason and allow you to contact support. We may preserve or disclose relevant information where required by law.

7. AI-assisted tools

Pro AI analysis creates editable transcription drafts, transcript-based highlight suggestions, and subject-following crop suggestions. Processing uses a temporary working copy of the selected local or saved source, extracted audio, and frame data on our private German server. A source you separately chose to save remains until you delete that project. Subject tracking estimates where a visible subject appears; it does not identify people or create biometric templates. Full media and transcripts are not sent to a hosted generative-AI service while that separate provider gate remains disabled.

AI-assisted results may omit or mishear words, choose an unsuitable moment or subject, or crop incorrectly. They are suggestions, not professional advice, an accessibility guarantee, or a guarantee of audience performance. You must preview and check every transcript, time range, crop, caption, claim, disclosure, and finished export before publishing.

8. Availability, warranties, and responsibility

We aim to provide a reliable service but do not promise uninterrupted availability or that every device, source URL, codec, browser, saved project, AI-assisted result, export, or third-party platform will work. Keep your own original files and backups. Account project storage is a continuation feature, not an archival or backup service; browser-local data may be lost if site data is cleared or a device fails, and server-held data can be affected by outages or failures.

To the maximum extent permitted by applicable law, the service is provided “as is” and “as available.” We exclude implied warranties only where they may lawfully be excluded. We are not responsible for third-party services, your published content, loss of a project where we used reasonable care, or losses that were not reasonably foreseeable when this agreement began.

If you are a consumer, we are responsible for loss or damage that is a foreseeable result of our breach of these terms or failure to use reasonable care and skill, but not for loss caused by your breach or events beyond our reasonable control. We are not responsible for business losses where a consumer uses the service for commercial purposes. If you use the service for a trade, business, or profession, then to the maximum extent permitted by law we are not liable for loss of profit, revenue, business, opportunity, goodwill, anticipated savings, data, or indirect or consequential loss, and our total aggregate liability arising from the service in any 12-month period will not exceed the greater of £100 and the fees you paid us for the service during that period. Nothing limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that law does not allow us to limit. Mandatory consumer rights remain unaffected.

9. Suspension, termination, and changes

You may stop using the service and request account deletion at any time, but you must separately cancel a subscription to stop renewal. We may suspend or end access for material breach, fraud, non-payment, security risk, or legal necessity, normally giving notice and an opportunity to fix the issue where appropriate.

On termination, your right to use the service ends. Pro access and unused allowances expire as set out at cancellation. Ending Pro without deleting the account changes saved-project storage to the Free allowance as described in section 2. Complete account deletion removes saved projects subject to the processing period in our Privacy Notice. Provisions that naturally continue—such as payment obligations already incurred, ownership, disclaimers, and dispute terms—survive.

We may update these terms to reflect product, security, legal, or business changes. We will give reasonable advance notice of material changes where required. Continued use after the effective date means the updated terms apply, subject to mandatory rights.

10. Governing terms and contact

These terms and any non-contractual dispute arising from or connected with them are governed by the laws of England and Wales. If you are a business user, the courts of England and Wales have exclusive jurisdiction. If you are a consumer, those courts have non-exclusive jurisdiction, and you retain any mandatory right to bring proceedings in the courts of the country or part of the United Kingdom where you live.

If part of these terms is unenforceable, the rest remains effective. A delay in enforcing a term is not a waiver. These terms, the checkout disclosures, the Privacy Notice, and the Refund and Cancellation Policy form the agreement concerning the service.